In this post, I will ask you to recall the internet 10 or 15 years ago. Back to the mid to late 90s era internet. Everything was pushed at you. Websites existed and they were self-sufficient. The website was the be all and end all. Today, the concept of actual webpages is being changed into something wholly different from what it was a decade ago. We are entering into the era of the “site-less internet” where people pull in whatever content they desire.
The evidence of this is present everywhere. In commercials, it is as common to see a plug for a companies’ Facebook page rather than a static company page.
The flow of information in this new landscape is different. Information is made on one platform and is trickled down to others and flow through the internet via RSS readers, link aggregation sites, twitter and others.
Of course, some sites exist as stand-alone behemoths, but I believe to be a successful content creator or organization making content available, easily transferable and open is vital. Having a Facebook fan page or twitter with followers allows companies to “manage” their followers or fans and communicate with their fans on the fan’s own terms with a system that they trust and are comfortable with.
I googled site-less internet and found just a few other people that recognized and commented on this phenomena. This change will not be realized over night, but one day we will look around and see that what we first imagined the internet to be will have changed.